Simon Sinek on Leadership

Sep 12, 2014
Melissa Gridley

“Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do.” —Simon Sinek, How Great Leaders Inspire Action

(Watch the entire TEDtalk here)

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