Gulf Aerospace
Brand Refresh | Web Design
- Situation
Since 1984, the logo for Gulf Aerospace, Inc. has been a global symbol of trusted expertise & exceptional service in the aircraft parts repair industry. When they approached Out Front Brands for a brand refresh and new website, their objective was an updated look and defined brand message that would remain true their extensive industry roots while preserving the company’s sizable investment in signage, packaging, and other materials they weren’t ready to replace.
- Strategy
It was immediately clear the brand required a strategy combining 30-plus years of valuable brand equity with fresh content and visuals. The company is positioned as the only large-airframe parts repair provider focused on building lasting relationships with global clientele through a history of trustworthiness and quality. We collaborated with Gulf Aerospace to weave their story into web presence that would differentiate them from their competitors, clearly communicate their strengths, and resonate with their target audience.
- Solution
An updated logo and series of custom illustrations combined with polished copy, clean typography and a modern color palette communicates a sleek new aesthetic without sacrificing three decades of valuable brand equity. We worked closely with Gulf’s IT team to develop a responsive website with a UI designed around the top reason for visits—the parts catalog. A brand style guide, stationery suite, and icons all support the brand message of quality and trust; “Parts repair you can rely on. Partners you can trust.”
- Skills
Brand strategy, identity development, print design, web UI/UX design, copywriting
